Matthew Dugger
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TetraPak® Dreamcap®

The first package is the recommended direct mail piece. The second is the actual produced direct mail piece.

How do you tell brand managers that your product is the perfect on-the-go beverage container for a millennial generation that favors concerts, music, and adventure as a lifestyle means? A direct mail campaign was created to give brand managers a change to plug in to a generation of youth by delivering a concert experience and light show to their desk and offering them tickets to Coachella to see their product in use.