Matthew Dugger

HP 7600 Campaign

This direct mail campaign was a targeted campaign aimed at inviting executives to a trade show event showcasing the HP 7600 Digital Press. All materials were printed on the press and intended to showcase the capabilities of the printer. Using UV ink, white ink, embossing, watermarking, and canvas posters, we used a series of animals unique to a capability of the press to showcase the beauty that can be created with the 7600 Digital Press.