Matthew Dugger
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Claria™

Claria™ is a new product from Tate & Lyle that is a clean-label starch, meaning that it can be labeled as a starch on the food ingredients label rather than a modified starch or a long, scientific name. Claria™ comes from corn, is clearer in color than it's competitors and is easily adaptable for most foods with starch in them. The strategy for this product was to express the roots of the starch, corn, while showing advancement in food and beverage products with the symbol of a checkmark.