Rebranding The Brandery
The Brandery is a startup accelerator located in downtown Cincinnati, OH in the Over-The-Rhine district. They came to us looking for a new brand identity that better communicated their values and differentiation. The Brandery is different than any other startup accelerator. While most technology ventures start in one of three places—San Francisco, New York or Toronto—The Brandery is in Cincinnati. While most accelerators take on 100-1,000 clients per year, the Brandery takes only 10. And while most accelerators focus on product innovation first, The Brandery focuses on brand experience first. They are unconventional. They are ambitious. They're community oriented. It was the perfect place to build a new brand.
To present them with their new identity, we created a manifesto book that told, showed and expressed their new brand in a single, tangible way to create a lasting impact and sell the idea.